The Nanfang / Blog


Confirmed: Apple Store coming to Shenzhen

Posted: 06/6/2012 2:56 pm

Apple has been on a roll lately in China.  The company’s iDevices are so popular riots have broken out in Beijing.  We know Apple builds nearly all of its tech gadgets in China – and most here in the PRD – but sales to Chinese consumers are becoming equally important.  Apple’s quarterly results nearly doubled recently, largely thanks to iPhone sales here in China.

While Macs, iPhones and iPads are popular, it hasn’t been so easy to get your hands on any of them.  They are sold at re-sellers and computer markets around the PRD, but often at inflated prices.  If you really need your Apple fix, the only option has been to cross the border into Hong Kong and shop at the flagship Apple store inside IFC.

That’s all about to change, however, according to a report from Reuters:

Apple submitted documents on Monday to the Shenzhen government to open a store in Holiday Plaza, an upscale mall in the Nanshan district, according to an official with the Market Supervision Administration who would only give his last name as Ni.

“Apple is in the final stage and only needs to submit an environmental permit in order to gain approval,” he said.

This is all great news for Apple fans, and it could get better.  The company has indicated it would like to open several new stores in China – aside from those in Beijing, Shanghai and Hong Kong – with several of those to be based right here in the PRD.

After Shenzhen’s store, the company’s next plan is to open in Chengdu.  One Chinese report said Shenzhen and Chengdu were both chosen because Foxconn, which makes many of Apple’s products, has factories in those two cities.

There has been a lot of demand for Apple stores in China, with some cities offering tax incentives to Apple.  However, reports say the Shenzhen government didn’t offer the computer-maker any special terms to encourage it to open a store here.


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