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A chance to leave your legacy in Guangzhou

Posted: 03/6/2011 7:00 am

Most of us aren’t living here forever, and would like to be remembered when we’re gone (for doing something good, for a change). Now you can.

Guangzhou has been steadily building up its Pearl River New Town, or Zhujiang New City, or Zhujiang New Town (I’ve heard it called so many things) over the past several years in an effort to move downtown away from the Guangzhou East Railway Station in Tianhe. Zhujiang New Town is a beautiful area of gleaming highrises, and seems a bit more planned out. But a new Central Business District can’t launch without a proper logo, right? This is where you might come in:

A global solicitation for Tianhe CBD’s logo design was revealed early today by Guangzhou Tianhe CBD Management Committee. Tianhe CBD, commonly known as Zhujiang New Town CBD, is a convergence of more than 80 top grade business buildings, covering more than 10 million square meters. It also houses about 120 financial institutions as well as most of the headquarters for large corporations.

The reward varies from RMB 20,000 for the 1st Prize (one person), RMB 5,000 for the 2nd Prizes (2 people) and RMB 2,000 for the 3rd Prizes (5 people). The deadline of the solicitation is 12:00 a.m., March 15.

The specific name “广州市天河中央商务区 Guangzhou Tianhe Central Business District” (广州天河CBD or GZTH CBD in short) is required in the logo design.

So get out your pencils, colouring sets, iPads, or whatever it is people use these days to design great new things. RMB 20,000 pales in comparison to the fact your design (and you) will go down in history as the official logo for the CBD, right? Oh, one other thing… you’d better get cracking, because the deadline for submissions is March 15.

You can submit your finished work to the Guangzhou Tianhe CBD Management Committee (Room 6013 Tianhe District Government Building 2, No.1 Tianfu Road) marked as “广州天河CBD标识征集(TIANHE CBD LOGO SOLICITATION)”.

You can also email it to [email protected] or [email protected]. If you have questions, you can call the hotline at 86-020-38622872 or visit the contest website (in Chinese) at:

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