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Hot Pot Hot Pockets? Nestle To Experiment With New Flavors at Dongguan R&D Center

Posted: 06/19/2014 9:30 am

nescafe coffeeNestle has just opened its third research and development center in China to develop new flavors and products, reports PandCT.

The snack conglomerate is opening the center as a joint-venture partner with Hsu Fu Chi, a Chinese confectionery and snack manufacturer, in order to further research the science of “confectionery and ice cream”.

As Nestle already has some 8,000 brands of food in its coffers, we must ask the obvious question: what new flavors could we possibly expect from this new R&D center?

Since localization in China requires a harmonious balance of featured American product with Chinese characteristics, here’s a look at what may soon be conjured up by the confectionery wizards based on other East-West food product hybrids currently on sale in China.

Pepsi-Chicken Chips

lays chickenpepsi chips

People in China may be unaware of “tailgate parties”, but that doesn’t stop locals from making some delicious chicken wings. One of these recipes involves using cola in order to caramelize the wings, and it isn’t that strange once you’ve tried it… at least in the original form.

Possible Nestle R&D suggestions:

  • Pepsi-Chicken Cheerios¬†breakfast cereal
  • Pepsi-Chicken Movenpick ice cream
  • Pepsi-Chicken Nesquik

Numb and Spicy Hot Pot Chips

lays hotpot chips

There are a lot of new flavor variations on potato chips that include blueberry, cucumber, and shrimp, so we thought we’d include this other one.

Hot pot is a popular choice for dining out in China, and the communal nature of a group huddled around a single stove is the same as that when sharing a single bag of chips, we’re sure.

Possible Nestle R&D suggestions:

  • Hot Pot Hot Pockets (please make this a reality, if just for the alliteration)

Varied Oreo Cookie Flavors

oreas junk food familymart

The Chinese palate is acclimated to a different set of tastes from that of a North American consumer, and part of that has to do with the great variety of fruits that grow in Asia. We can see a variety of Oreo flavors here, so there’s no reason to believe the localization process couldn’t go further.

Possible Nestle R&D suggestions:

  • Mango Aero chocolate bars
  • Green Tea Butterfingers
  • Durian Kit-Kat bar
  • Jujube Smarties
  • Lychee Libby’s Tea

Along with the Nescafe Coffee Center built last year in Yunnan, it looks like the science of snacks and refreshment is well-looked after in China at the moment.

Photos: IB Times, the Nanfang, gunaxin, China Daily


Report on Guangzhou youth suggests changing attitudes to work and marriage

Posted: 05/7/2013 10:00 am

Sun Yat Sen Institute of Administrative Research released its Guangzhou Youth Development Status Research Report on Sunday and there were some interesting findings. Entering the civil service is no longer the ideal job for the majority of youth, and only 28% of people aged 18-35 are opposed to the idea of a naked marriage, which is defined as a marriage between two people who don’t have a house, a car and sometimes even a ring, Guangzhou Daily reports.

The people questioned in the survey came from a wide range of backgrounds, careers and marital statuses. 4,315 of them filled out questionnaires and 135 gave in-depth interviews.

One theme that repeatedly cropped up was that of pressure. 70.3% of people said they were under pressure but they could handle it, while 9.2 % said they needed somebody to help them overcome their pressure and 7.1% said they were overwhelmed with it.

Courtesy of Guangzhou Daily

One of the biggest sources of pressure was to get married before they are too old. According to psychologist Yu Huihui, the group under the most pressure is students studying for master’s degrees, as they are at the age at which they are expected to marry and their employment prospects are actually no better than most undergraduates.

In terms of careers, 24% want to own their own business and 22% want to work for a foreign company. Only 18% wanted to work in the civil service, which strikes an interesting contrast to attitudes popularly held in China’s recent history as well as its ancient history.

30% are in favor of naked marriages, 32% are open to the idea of naked marriages, 28% are opposed and 10% are firmly opposed. This contrasts with a 2010 survey in which 70% of women said a naked marriage is not practical.

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