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[Updated] Abercrombie and Fitch to enter China market via Hong Kong

Posted: 04/17/2012 8:10 am

Update on store opening at the bottom of the article

The naked torsos of Abercrombie and Fitch (A+F) models are coming to Hong Kong this August. With their sex-appeal making the American fashion retailer famous worldwide, Hong Kong will be the first flagship store in the greater China market.

The move is part of a bigger effort to expand their international presence outside America. New flagship stores are opening over in Munich, Germany and in South Asia, Singapore is the only recent beneficiary of the latest store openings.

Abercrombie and Fitch on the lookout for "models"

Last August, A+F’s sister brand Hollister made its first foray into the Pearl River Delta, opening a flagship store in Hong Kong’s Festival Walk, while at the start of the year, in downtown Shenzhen, it opened its doors to customers in the MixC shopping mall.

Recruitment for “models” is well underway for the soon-to-be-based Pedder Street retailer in Central district.

A “model” recruiter for A+F reckons the store will open on August 27.
Abercrombie and Fitch have published long-awaited details on the opening date of their new Hong Kong store.

The date and time is August 11, at 11am.

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